DGG Productions. Making the complex world of music publishing the business of promotion and monetisation of musical compositions

Sammi Dae: Redefining Music in the Age of Artificial Intelligence

Reimagining Soul in the Age of AI—Where Human Emotion Meets Machine Precision

Sammi Dae is the creative alias of Luke Carter, a UK-based songwriter, producer, and multi-instrumentalist who is rewriting the rulebook on music creation, performance, and presentation in the digital age.

At a time when the music industry is hyper-focused on youth, visuals, and algorithms, Carter—now in his 50s—is innovating from a place of deep experience and enduring passion. Every track released under the Sammi Dae name is wholly written, produced, and performed by Luke himself, then fronted by one of 13 custom-built AI vocalists. These AI artists are genre-specific digital personas—from the soulful to the cinematic, from dancefloor-ready to deeply emotional—each developed by Carter to give voice to songs that are entirely human in origin.

Listen to Sammi Dae’s Latest Release: New Music and Playlists.

Behind the Persona: The Man Behind the Music

What many don’t know is that Sammi Dae is the music persona of Luke Carter—a prolific writer, producer, performer, and founder of DGG Productions. Every song Sammi Dae performs is written, sung, and produced by Luke himself. But his creativity doesn’t stop there.

Luke Carter also writes and performs all the songs—and every version—for the other featured artists on the Artists page. These artists are AI-generated personas, created to showcase distinct vocal styles and genres. However, there is no AI-generated songwriting or music production involved. The only element of AI used is vocal conversion: Luke’s original vocals are transformed into each AI artist's voice, ensuring continuity of human creativity across the DGG Productions catalogue.

This approach allows DGG Productions to explore a rich universe of artistic expression while staying rooted in a single, authentic human voice.

The Music of Sammi Dae

A Unique Blend of Soul, Blues & Alternative Rock.

Sammi Dae’s music is an unstoppable fusion of genres. Whether it’s the smoky vocals of a blues singer, the gritty intensity of rock, or the smooth grooves of funk, his sound transcends generations and genres.

Influences: Prince, Lenny Kravitz, The Black Keys, John Mayer, Gary Clark Jr.
Genres: Neo-Funk, Blues Rock, Soul Fusion.
For Fans Of: Leon Bridges, Anderson Park, Gary Clark Jr., The Weeknd.

Want more of Sammi’s sound? Check out his discography

The Persona: The Maverick of Modern Blue.

A Musical Outlaw with Timeless Swagger.

Sammi Dae isn’t your typical mainstream artist—he’s an old soul with a rebel heart, crafting music that challenges the ordinary.

✔ Electric Stage Presence – Whether rocking a festival crowd or delivering an intimate acoustic set, Sammi’s live performances are pure fire.

✔ Aesthetic & Style – Think retro rockstar meets modern-day soul crooner—leather jackets, vintage guitars, and an aura of effortless cool.

✔ Storytelling in Music – Every song tells a story of love, loss, rebellion, and redemption, infused with deep emotion and raw honesty.

Want more of Sammi’s sound? Check out his discography

The Journey: From the Streets to the Spotlight

From Underground Soul to Global Recognition

Sammi Dae’s journey began in small underground clubs, where he honed his craft playing to intimate crowds who felt every note he strummed. Now, his music is featured on major streaming platforms, film soundtracks, and in global sync licensing deals.

🎬 Music Featured In: Netflix, HBO, BBC, Apple TV+

📺 Sync Licensing with → DGG Productions

Discover Sammi Dae’s Signature Sound → Listen Now